Willis
Design Noon
Elevating a Decade of Commercial Landscaping Excellence
Since 2009, Willis Commercial Landscaping has delivered premier grounds management, CapEx planning, and water feature maintenance across the Oklahoma City metro area. As their business expanded to serve high-end corporate clients, their decade-old visual identity no longer reflected the sophistication of their work. We partnered with Willis to craft a comprehensive brand identity system, custom print collateral, corporate merchandise, and digital assets engineered to stand out in a competitive market.
The primary challenge was stepping away from the tired greys, muted greens, and overly masculine tropes typical of the commercial lawn care industry. To appeal to corporate directors and property managers, we developed a brand strategy that balanced vibrant natural energy with high-end sophistication. Our team navigated local competitor color landscapes to establish a unique, memorable palette—anchored by deep plum and vibrant coral accents—that Willis could comfortably own.
During the design process, we explored multiple visual directions—ranging from refined evolutions of their classic shield-and-tulip logo mark to modern abstract concepts. The selected direction pairs bold, geometric typography with a stylized ‘W’ emblem, creating a distinctive color hierarchy that breaks industry conventions while preserving an elite, trustworthy aesthetic.
To bring the brand to life across daily operations, we translated the new identity onto high-impact physical assets. From custom apparel and corporate merchandise to business stationery and fleet signage, every touchpoint reinforces the company’s commitment to quality grounds management.
The resulting visual identity and web design position Willis Commercial Landscaping as a top-tier commercial partner in Oklahoma City. By combining elevated aesthetics with clear digital messaging, the new brand framework provides Willis with a versatile foundation for long-term commercial growth.
