More Than Softball
Design Noon
Showing What a Brand Means Instead of Listing What It Does
Some stories aren’t about the sport at all. SixFour3 came to Design Noon for a brand video, but the real story turned out to be simpler — the car rides, early mornings, and quiet bond between a father and daughter that grew out of every practice. We built More Than Softball around their real, unscripted relationship, shot in warm, golden-hour light with a pace that lets the emotion breathe.
This is what Design Noon does best: showing what a brand means instead of listing what it does. No stats, no feature lists — just a family who found something they weren’t looking for. More Than Softball proves it: when your audience sees themselves in your story, they don’t just remember the brand. They trust it.
Service
We wanted this video to feel grounded and to strike an emotional level so we decided to lean into the campiness of the footage and add film grain, shoot it handheld with a little shake to the footage, all to give it that home movie feel.
BTS shots to show how the sausage is made
Video Production