UFC

Some opportunities you don’t pass up. When Design Noon got the call to work with the UFC, we jumped — landing time with veteran fighter Donald “Cowboy” Cerrone in the final stretch before his fight against Conor McGregor. We interviewed, directed, and filmed Cerrone in the days leading up to the bout, capturing the mindset of a fighter with nothing left to prove and everything on the line. This is what Design Noon does best: getting close to the moment that matters. A fight like this isn’t just built in the octagon — it’s built in the days before, in the quiet focus most audiences never see. The Cowboy Cerrone project proves it: the closer you get to the real thing, the more honest the story becomes.

Behind the scenes of high-stakes sports, raw access is everything. Our crew operated with a nimble, low-profile footprint, capturing authentic, unscripted moments during training sessions and quiet pre-fight preparation.

The final video piece gave UFC fans an exclusive, intimate look into elite athletic grit—delivering high-impact digital content designed for global audience engagement across web and social channels.