SixFour3 Franchising

Some partnerships tell a bigger story than any ad could. When a young family teamed up with former college standout and current pro softball player Odicci Alexander to open a SixFour3 franchise in Richmond, VA, Design Noon was there to capture it — sitting down with both sides to film the story behind the investment, the belief in the brand, and what it means to build something together.

This is what Design Noon does best: showing why people bet on a brand. A franchise launch isn’t just a business story — it’s a trust story, and Odicci putting her name behind it says more than any pitch deck could. This project proves it: when the right people believe in what you’re building, that’s the story worth telling.