RS Bristows

R.S. Bristow’s has been a cornerstone of Urbanna, Virginia for nearly 150 years. My goal was to create a new brand identity and merchandise system that honored the store’s rich history while connecting it more deeply to the character of the town.

The rebrand drew inspiration from three defining elements: the store’s 150-year heritage, Urbanna’s small-town waterfront charm, and the region’s longstanding connection to oysters. I developed a refreshed visual identity and a line of merchandise that blended historic authenticity with a modern, memorable look, celebrating both the legacy of R.S. Bristow’s and the culture that makes Urbanna a destination.