SixFour3 Franchising

Design Noon

SixFour3 Franchising

Video Production, Storytelling & Documentary Interviewing

Video Production

Some partnerships tell a bigger story than any ad could. When a young family teamed up with former college standout and current pro softball player Odicci Alexander to open a SixFour3 franchise in Richmond, VA, Design Noon was there to capture it — sitting down with both sides to film the story behind the investment, the belief in the brand, and what it means to build something together.

This is what Design Noon does best: showing why people bet on a brand. A franchise launch isn’t just a business story — it’s a trust story, and Odicci putting her name behind it says more than any pitch deck could. This project proves it: when the right people believe in what you’re building, that’s the story worth telling.

By framing the franchise rollout around authentic interviews and shared passion, we produced a compelling commercial piece that resonates with potential franchisees and families alike. The video serves as a powerful recruiting tool, driving franchise expansion through human connection and genuine brand trust.

Group portrait of SixFour3 team with the white logo and yellow call to action text reading Inquire About Franchising At SixFour3.com, designed by Design Noon in Washington DC
Group portrait of SixFour3 team with the white logo and yellow call to action text reading Inquire About Franchising At SixFour3.com, designed by Design Noon in Washington DC
Group portrait of SixFour3 team with the white logo and yellow call to action text reading Inquire About Franchising At SixFour3.com, designed by Design Noon in Washington DC
Bold black typography reading Revolutionizing Girls' Fastpitch Softball on a bright yellow background for More than Softball - SixFour3, designed by Design Noon in Washington DC

When a young family partnered with pro softball player Odicci Alexander to open a SixFour3 franchise in Richmond, VA, Design Noon was there to tell the story. We sat down with both sides to capture the belief behind the investment and what it means to build something together—turning a franchise launch into a genuine trust story that speaks louder than any traditional ad.